Whether this is your 1st or your 101st video production, there are always questions that need answering. Here are some answers to the most commonly occurring ones.
1. How much does it cost to produce a video?
This is valid question, but it’s kind of like walking into a car dealership and asking how much a car costs. Do you want four wheels and an engine or do you want a Rolls Royce? Obviously there is a lot of ground in between. As a rule of thumb, if you’re looking for a video (non-broadcast) running 4 minutes or more the cost can be as low as $2,500 per finished minute, the high end could be $10,000 or much more per finished minute. (A $65 million feature that runs 90 minutes comes to $722,000 per finished minute). It all depends on what you are trying to say, and how you want to say it. For a shorter video and 30 second broadcast commercials there are often too many details to cover with a rule-of-thumb. In almost every case however, you will get what you pay for.
2. We need a products and capabilities video, but don’t know where to start.
Every video begins with a sit-down meeting where we get to know you and you get to know us. First off, we want to hear about your needs and expectations. Then we’ll ask a lot of questions designed to help focus in on your Audience, Message and Goal. In other words, who do you want to talk to, what do you want them to know, and what do you want them to do once they have that knowledge? This basic understanding applies to every kind of marketing message you create. Similarly there are unique approaches to training and educational programs. In any case, AdHouse Productions will invest itself in the process of learning your needs and creating the best communications piece to achieve your goals.
3. We want to produce and distribute a video on DVD. Can we use the same video on the web?
In many cases yes, however, as of the end of 2015, 13% of all web users do all their browsing on a mobile device and that number is growing quickly. That means screen sizes are smaller and mobile devices have no place to insert a DVD. In fact, many new laptops are shipped without DVD playback capability. So planning your distribution method to match the trends of viewing is very important. Also, knowing that web distribution is part of your plan is important to the visual elements in your video. Details like the size of fonts, style of fonts, framing of shots, and pace of edit can all impact the effectiveness of your video on the web especially if you want it to run in an autoroll for social media or expect heavy traffic on mobile devices. Likewise the length of the video will be important. Unless your video is produced for purely entertainment purposes, information and marketing videos are often shorter on the web. Web video works in combination with other supporting information on your website, it does not replace that information.
4. Can I use archival Standard Definition video in a High Definition video project?
You can, but you may not want to. This question really only applies to situations where you are trying to use old archival video in a new project. You cannot fully "upres" standard def video to HD without serious quality issues. That said, you can in certain circumstances use archival video in a high def project, but it won't look good played full screen. You can use the SD video, but it usually needs to be scaled to half the size of the rest of the HD video. The best choice is to create new, original footage in HD that can have a much longer shelf life.
5. The only place I’ll use my video is on the web. Does it make a difference if it is done professionally or not?
There are a lot of videos on the internet that were not shot by professionals. And at first glance, some of these might seem to be of acceptable quality. But you should always remember that your video and the message it delivers will be a direct reflection on the quality of your company, its people and the products or services it provides. So you can shoot your product demo on an iPhone, but do you really want to?
6. Can I hire you to only shoot video with no editing?
Of course! You can also bring existing footage and materials for an ‘edit only’ project.
Contact us through email or by phone and AdHouse will provide the services you require.