Video Top Asset Created for Content Marketing

Posted on eMartketer.com

MARCH 26, 2012

Social media the most popular distribution channel

 

With nearly 55% growth expected this year, online video will be the fastest-growing ad format in 2012, eMarketer estimates. One factor behind video’s high growth rate is its relatively low base of spending; data from media buying solutions provider STRATA showed just under 28% of US ad agencies used digital video as a part of their online advertising efforts in Q4 2011.

Though the general population of marketers may just be beginning to ramp up investment in online video advertising, January 2012 research from Outbrain showed the vast majority of US brands and agencies are already investing heavily in digital video production for their content marketing efforts.

Nearly 87% of US brands and agencies leveraged videos for their content marketing programs, according to Outbrain’s research, emphasizing the importance of this dynamic, visual content format. Blog posts were the next-most-common form of content, generated by two-thirds of marketers. Articles and slideshows or photo galleries were also important to 44% of respondents.

To distribute and share content such as videos, articles and blog posts, nearly 96% of US brand and agency marketers turned to social media. Paid search and display advertising were also used by approximately 78% and 76% of respondents, respectively.

Relying on social media for content distribution is only natural considering five of the top 10 methods internet users worldwide used to share content in January 2012 were social networks, according to data from social sharing solutions provider AddThis’ network.

When measuring the success of their content marketing campaigns, almost all of Outbrain’s respondents (89%) gauged success by the number of social media engagements and referrals. Other common metrics used to measure content marketing success were content views and downloads (75%), number of leads (53%) and search referrals (51%).

Only a third of respondents used direct sales to quantify success, pointing to either a top-level content marketing objective of branding and generating awareness or an inability to properly tie content marketing efforts back to sales. A combination of both is most likely.

Sex Sells, But Disgust May Sell More

26 May 2011  - designtaxi.com

To encourage advertisers to buy billboard space, Dutch ad company Interbest used strippers in various stages of undress for its campaign. But the model in question isn't your average stripper.

An overweight, balding man fills the spot, threatening onlookers by removing an article of clothing in each new billboard. But just as he approaches the full monty, the next billboard cleverly reveals it’s an ad for a radio station.

Created by Y&R Not Just Film Amsterdam, the campaign picked up a Gold at the recent Clio Awards.









Making Fun of an Epidemic - From AdWeek

Microsoft Bows WP7

Ads poke fun at the obsessive use of rival cellphones

Oct 11, 2010

- Eleftheria Parpis

Microsoft introduced its Windows 7 smartphone today with an ad campaign from Crispin Porter + Bogusky that pokes fun at the obsessive use of rival cellphones.

In a broader sense, the work positions the new device as the antidote to time-sucking technology, allowing users to concentrate less attention and energy on their phones and more on living their lives.
 
The campaign features the tagline "Be here now," and kicks off with a 60-second commercial that shows people around the world unable to disconnect from their mobile devices in all sorts of situations, from sitting on the beach to taking a shower. "Really?" an irritated customer asks her masseuse as the latter uses her elbows to administer a massage because her hands are busy operating a phone.



Frustrated friends and partners continue to ask the question as the images shift to the consequences of being so absorbed. For example, in one scene, a man rams into another and sends his coffee flying; later, a woman tumbles down a staircase.

"It's time for a phone to save us from our phones," sums up the voiceover. "Windows phone. Designed to get you in and out and back to life."
 
The campaign challenges consumers to think about the role phones play in their lives, said Gayle Troberman, chief creative officer at Microsoft. "A great smartphone should work for you, not the other way around," she said. "The phone is there to help you connect and get things done, but it should be a tool that makes it easier to get done what you want to and get back to living your life."


 
The phone was designed to allow users to "get to what they love easier and faster," said Todd Peters, Microsoft corporate vp, mobile communications marketing group. "The whole principle of the phone behaves differently with this in mind."
 
The interface features live tiles that allows users to see everything that is going on in their e-mail, social networks, text messages, etc., on one screen, a point of differentiation from the dominant competitors in the category, like the Droid and iPhone. "You are getting a glance-able view of everything that is going on in your life," added Troberman.
 
The campaign will include a heavy TV push, as well as digital components such as a Facebook effort that invites users to record and share their own "Really" moments and to experience what their Windows phone might look like with personalized demos. 

Ads Worth Spreading - From TED

28 September 2010

Announcing TED’s Ads Worth Spreading Challenge

Winning ads in the Ads Worth Spreading Challenge will be shown at TED2011.

Today, TED announces its Ads Worth Spreading Challenge. An open invitation to the global advertising community to reinvent, inspire and engage audiences with a new definition of what video advertising can mean in the digital age, using TED.com as its platform.

TED is supported in part by advertising. Support from our partners allows TED to share great ideas on multiple platforms and in multiple languages around the world. But as TED’s curator, Chris Anderson, said in his address today during Ad Week: “If advertising is so great, why the hell is it largely failing on the web today?”

The Ads Worth Spreading Challenge invites the business community to submit their most forward-looking video campaigns by January 10, 2011. A judging panel will select up to 10 winning video campaigns, which will premiere at TED2011, February 28-March 4, 2011, for the gathered audience of 1500+ thought leaders, and will appear on TED.com for free for one week in March.

Find details, including full contest rules and entry form, right here >>

UPDATE: Read Ryan Thomas’ great reaction to Chris’s talk: “An hour with TED has paid the price of Advertising Weeks admission, given me value to bring back to my clients, and given me a passion kickstart I did not even know I needed.”



Why do we worship processed food?

Say hello to mechanically separated chicken. It’s what all fast-food chicken is made from—things like chicken nuggets and patties. Also, the processed frozen chicken in the stores is made from it.

Basically, the entire chicken is smashed and pressed through a sieve—bones, eyes, guts, and all. it comes out looking like this.

There’s more: because it’s crawling with bacteria, it will be washed with ammonia, soaked in it, actually. Then, because it tastes gross, it will be reflavored artificially. Then, because it is weirdly pink, it will be dyed with artificial color.

But, hey, at least it tastes good, right?

High five, America!

*smack*

Borrowed from the Blog

http://early-onset-of-night.tumblr.com