Back in January of 2017 I was working on a paid project with several colleagues. During that time the rising tide of anti-refugee rhetoric and the "muslim ban" were crowding everyone's mind space. We were working with the Catholic Family Center whose refugee resettlement program was, and continues to face serious problems as a result of the new administrations policies.
My DP Ray Manard turned to me and expressed his desire to do something to address the subject. As a result, Ray, David LeVant our copywriter, Sundance Marketing who is the client's agency, Cindy Kyle the make-up specialist and PowerHouse27 Studio combined our specialties to conduct interviews with a number of local refugees and let them tell their stories.
The goal is to raise awareness of who refugees are and what happened that made them flee their homelands. Because no one just picks up and leaves everything and everyone they know to spend years in the purgatory that most experience coming to the United States.
This was our Skills moment... and the Catholic Family Center gratefully took the ball and ran with it.
To see the outcome, visit SeeTheirStories.org
First let me say I am very fond of my brother-in-law Antonio. He is the uncle of our son and shares his name...Tio Antonio!
Now... "Tio Antonio" also happens to be this incredibly talented creative director and copywriter working in Europe... Vilnius, Lithuania of all places.
He managed to somehow move from Lima, Peru to the UK. Made acquaintances there that led him to visit Lithuania where he decided to set up shop. He joined MILK Agency and proceeded to sell advertising concepts to eastern European marketers without speaking a word of the native language.
A boat load of awards later along with a few years building a creative school called the Atomic Garden and now he seeding eastern Europe with the next generation of edgy advertisers.
Uncle Antonio is Antonio Bechtle and his students just blew up Vilnius with this spec ad:
Vilnius,,, the G-Spot of Europe. “Nobody knows where it is but when you find it it’s amazing.”
He claims his only input on the project was to say "Approved!" But we know... that is soooo Antonio.